They have been spotted all over Barcelona on billboards in the main streets and the metro, in the promotion for new Nike football shirt for FC Barcelona. Under the slogan el talent no tiene una sola forma (“talent takes more than one form”), it features successful people from other walks of Barcelona life: a chef, photographer, and Peptomyc’s CEO and CSO.

According to Nike, the new shirt was created on behalf of – and for – those talents who continue to drive and inspire the city.